How to use similar sites Site’s Overlap Score A relative level of audience overlap between this site and similar sites.Audience overlap score is calculated from an analysis of common visitors and/or search keywords.The competitors list can be found next tothe search input field above.Total Sites Linking In Sites that link to this site, recalculated weekly.Search Traffic The percentage of organic search referrals to this site.Search Traffic Competitor Average The average search traffic percentage for this site's competitors.A site with a higher score shows higher audience overlap than a site with lower score.
The metrics are updated daily based on the trailing 3 months.
Bounce rate Percentage of visits to the site that consist of a single pageview.
Bounce rate Competitor Average The average bounce rate for this site's competitors.
Audience Geography The audience geography data describes where visitors to this site over the past month are located, and how the site is ranked in popular countries.
Engagement metrics help you understand how interested a site's visitors are with the site's content.
You'll find the tools you need to drive more traffic, including: Comparison Metrics These metrics show how this site compares to its competitors.