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He launched off the first jump, spinning 720 degrees in the air with his skis tucked perfectly perpendicular behind him, forming an "iron cross." Hitting the ground and plowing over the next five moguls, he looked unstoppable--until he hit the next one. In a futile attempt to catch up, he flew off the next jump--but crossed the finish line knowing it was all over. He would be released by two teams over two years and would never play in a regular-season pro football game.
While the Steelers went on to win the Super Bowl, Bloom was made painfully aware of how short-lived a career in sports can be.
"I knew that the higher you are, the further you have to fall," he says.
But Bloom's celebrity résumé is tough to escape. Then, as an undergraduate at the University of Colorado, he became a two-sport star, blistering across the gridiron as a receiver and kick returner, and named All-American as a freshman and sophomore in 2002-03.
But before his junior year, the NCAA barred him from play under college rules that prohibit athletes from holding simultaneous amateur and professional status.
"That provoked me into planting seeds all over the place."He had already worked as a model, appearing in a GQ fashion spread, shirtless on the cover of an Abercrombie & Fitch catalog and in ads for Tommy Hilfiger and Under Armour, among other brands.