Usa matrimonial dating matchmaking websites
“The major learning about the Indian market is that even though there is a good traction for dating apps, they really aren’t for marriage; they’re more casual,” says Akshay.
In India, marriage has never been just about two individuals who meet, date, and plan a marriage.
Of course, there are exceptions in which people have met their soulmates on Tinder and got hitched.
The wide opportunities and demand have not only brought new, but established players to test this segment.
Being bootstrapped in the face of well-funded startups like Tinder, Truly Madly, Aisle, in the online dating sector, the startup could not do well in terms of sustenance, but what it did do well was learn the pulse of the market.
Truematch then imbibed that learning to come back with a Professional Matrimony platform where users can use their professional profile to find matches based on their profession, for marriage.
And with no data security laws in place in the country, especially around online dating, users are wary of online interactions and thus it becomes all the more critical for online matchmaking and dating platforms to have security and safety measures as a top priority.
While it has traditional competitors like the aforementioned platforms, or the conventional newspaper ads, in the dating-matrimony game, it has a clear advantage because of the balance it brings between the casual hook-up or very serious marriage propositions, where matches are positioned on the basis of religion, caste, language, etc.
On an average, the platform sees more than 1500 people engaged across all its three platforms — i OS, Android and website monthly.
So, why do prospective brides and grooms need Truematch?
The Platform’s search engine uses Artificial Intelligence to learn user preferences and suggest better results.
Artificial Intelligence and Machine Learning have become the soothsayers of the modern-day, they predict the movie you should see next on Netflix, the direction you should take, the hotel you should book, so it is no surprise that AI and ML algorithms are using their predictive skills and matching people seeking marriage basis their own behaviour on the matchmaking platforms.