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Since 2007, she has been a celebrity spokesmodel for Jordache and Volkswagen.In addition to modeling, she has appeared in several TV shows, including Spin City, Sex and the City, Yes, Dear, and How I Met Your Mother.The latter video depicts the married couple sharing intimate moments while naked in bed; the concept was Klum's idea.In 2008, Klum was a featured guest on an American Volkswagen commercial, where she was interviewed by a black Beetle.
Forbes noted that since ending her 13-year run as a Victoria's Secret Angel, Klum has become more of a businesswoman than a model.
In October 2010, Klum parted ways with Victoria's Secret after 13 years of working with the brand.
She provided a simple explanation in her official statement, stating: "All good things have to come to an end.
On 1 October 2010, the New York Post reported in its "Page Six" gossip column that Klum would be leaving Victoria's Secret, which was later confirmed by Klum.
In addition to working with well-known photographers on her first husband's Sports Illustrated shoots, she was the object and subject of Joanne Gair body painting works in several editions from 1997 to 2010.
In November 2008, Klum appeared in two versions of a Guitar Hero World Tour commercial, wherein she did a take on Tom Cruise's iconic underwear dancing scene in Risky Business.